What is Audience Parsing?
Parsers are special programs that collect data from groups and personal pages based on specific criteria. Parsing refers to the process of searching for and organizing user data. This process allows businesses to filter information according to their needs, such as age, location, gender, hobbies, and other user characteristics.
Why Use Audience Parsing in VK?
The main purpose of using parsers is to collect data for advertising. This process offers several advantages:
• Lower advertising costs – If a business knows its target audience, advertising expenses decrease significantly. For example, if a company sells products only in Sverdlovsk Oblast, advertising across all of Russia would be unnecessary. • Improved customer engagement – Parsing helps track what content resonates with users and what causes them to disengage from a brand. • Competitor identification – By analyzing user data, businesses can determine which competitors are most popular among their audience. • Industry insights – Parsing provides information on successful content strategies, allowing businesses to adopt innovations and attract new customers.
Since Instagram was officially banned in Russia, users have shifted their focus to social networks like VKontakte. VK presents significant opportunities for both small and large businesses. Audience parsing enables businesses to deliver relevant offers and increase brand awareness.
How VK Parsers Work
To start, businesses must define their target audience and determine key characteristics. The next step is running a parsing program with selected criteria such as user activity, gender, age, parental status, location, etc. After analysis, the parser generates a database of users that closely match the target audience profile.
Top 5 VK Audience Parsing Services
Most parsing tools require payment, but nearly all offer free trial periods. Here are five of the most popular VK parsers:
• Click.ru – This service simplifies targeted advertising by filtering users based on specified characteristics and analyzing their activity. • TargetHunter – A user-friendly parser suitable for beginners. It identifies users by specific traits, filters out bots and deleted accounts, and even offers pre-compiled audience lists. • Segmento Target – Compatible with multiple social networks, including VK. It creates user databases containing names and phone numbers. • Clever Target – Provides analytical tools and identifies users interested in specific topics based on groups and communities. • OKTarget – An affordable parser for VK and Odnoklassniki. It offers diverse functionality, allowing businesses to filter audiences for both one-time and ongoing marketing campaigns.
With so many parsing tools available, selecting the right one can be challenging, especially for beginners.
How to Parse a VK Audience?
Businesses have two options: perform the task independently or hire a specialist.
If you lack experience in audience parsing, the best option is to find a freelancer who can quickly and efficiently complete the job remotely.
The freelance marketplace instado.com makes it easy to find an expert who can handle audience parsing at an affordable price. Payment is negotiated individually based on workload, deadlines, and other factors. Before hiring a freelancer, review their portfolio and client feedback to ensure quality service. Instado.com also ranks freelancers based on client ratings and completed projects, helping you choose a reliable specialist.
