Since Instagram was officially banned in Russia, bloggers and entrepreneurs have increasingly turned to Telegram. This messenger allows users to easily create their own channel and start monetizing their content.
How to Create a Telegram Channel on Your Phone?
To create a channel, look for the pencil icon. On iOS devices, it is located in the top right corner under "Chats." On Android devices, it is in the bottom right corner. The process is the same for both systems: tap the pencil icon, select "Create Channel," enter a name and description, and add a profile photo if desired. Next, choose the channel type: public or private. Tap "Next" (iOS) or the right arrow (Android), and you will see a list of your contacts. You can add subscribers immediately or skip this step. Tap "Next" (iOS) or the left arrow (Android), and your Telegram channel is ready! You can also create a channel on a computer by clicking the three horizontal lines in the top left corner instead of the pencil icon.
Types of Telegram Channels
Telegram channels are divided into two main types, each with its own characteristics:
• Public (open) – These channels are searchable, and anyone can join by clicking "Join." • Private (closed) – Only users with a special invite link and admin approval can subscribe.
Benefits of Telegram Channels
Telegram is rapidly gaining popularity among entrepreneurs and bloggers due to several key advantages:
• Subscriber privacy – Only the owner and administrators can see the subscriber list. Competitors cannot analyze or target your audience. • Bot integration – Telegram allows for easy bot creation to engage audiences, schedule posts, attract new subscribers, or manage exclusive paid content access. • Instant notifications – Subscribers receive channel updates immediately. Marketing studies show that around one-third of subscribers see new posts within the first hour, making Telegram ideal for time-sensitive offers and promotions.
How to Optimize Your Telegram Channel?
Now that we understand the advantages of Telegram, how can you make your channel appealing to subscribers? Effective branding and presentation play a crucial role, especially if you aim to grow your audience. Consider these essential elements:
• Channel name – Choose a concise, memorable name that aligns with your content theme. • Description – This is the first thing new subscribers see. Write a short, engaging description (2-3 sentences) that sparks interest. • Profile image – Select an attractive image that represents your channel’s theme. If it's a business channel, use your company logo. If you're a blogger, consider using a personal portrait. • Custom link – If your channel is public, create a short and easy-to-remember URL using Latin characters. This will help users find you more easily.
Designing a well-structured and engaging Telegram channel requires an understanding of your target audience and some technical skills. If you prefer not to handle this yourself, hiring a specialist might be a better option. Freelance marketplaces are the easiest way to find a professional who can design your channel affordably and remotely.
Where to Find a Freelancer for Your Telegram Channel?
Consider using the freelance marketplace instado.com. The platform hosts professionals from various fields, making it easy to find the right expert for your needs. Before hiring, review the freelancer's portfolio to ensure they align with your expectations. Payments can be made through a secure transaction system, protecting both parties. In addition to channel setup, you can hire freelancers to create engaging content, such as posts, videos, and articles.
