For all entrepreneurs and companies selling products online, creating a well-crafted product description is essential. This is especially important for marketplaces with high competition.
Why Is a Product Description Necessary?
When purchasing online, customers cannot try or test products beforehand. Therefore, the product description must address their concerns and encourage them to buy. A well-written description: • Explains key product features and how to use them. • Highlights advantages over competitors' offerings. • Answers common customer questions. • Enhances product appeal and brand loyalty. • Boosts product visibility in search engine rankings.
Rules for Writing a Product Description
Products with unique descriptions often rank higher in search results, attracting more buyers. If you own an online store, not all products may require detailed descriptions. For instance, if you sell kitchenware, simple items like spoons may only need size, color, and material specifications. More complex products, such as a portable grill, require an in-depth explanation. Key principles to follow when writing product descriptions: • Instructions – Explain the product’s purpose and how to use it. • Advantages – Highlight unique features that set the product apart from competitors. • Specifications – List manufacturer-stated parameters, such as weight, dimensions, color, and material. • Price. • Clarity – Ensure the description is easy to understand and addresses potential customer questions. In addition to content requirements, there are also "technical" aspects to consider: • The description must be unique. Copy-pasting from other sources may result in search engine penalties and lower rankings. • Maintain a logical and reader-friendly structure. • Use relevant keywords to optimize the text for search engines and improve visibility. • Determine the ideal length. Typically, a product description should be up to 1,000 characters. On marketplaces, the first 1,000 characters should present the most critical information, while the rest of the text can include additional keywords for SEO.
How to Get a High-Quality Product Description?
Writing an effective product description requires specific skills, including keyword research and persuasive writing. If you have only a few products or a limited budget, learning to write descriptions yourself may be a viable option. However, a simpler and more convenient solution is to hire a specialist who can create compelling descriptions remotely at an affordable rate. You can easily find skilled freelancers on instado.com. The platform allows you to review freelancers' portfolios and ensures secure transactions, protecting your payment in case of issues.
Benefits of Hiring a Freelancer
Hiring a full-time employee for product descriptions is unnecessary. Working with a freelancer offers several advantages: • No need to pay taxes or social contributions for the worker. • Tasks are completed as needed within the agreed deadlines. • Freelancers value their reputation and strive to meet employer expectations to secure long-term clients. To ensure quality work, provide clear requirements, including character count, uniqueness standards, and deadlines. You can supply a list of target keywords or ask the freelancer to conduct keyword research. On instado.com, you can easily find a competent specialist to handle your project.
