What is Infographics and Who Needs It?
Infographics is a visual representation of data that helps consumers quickly and clearly understand the necessary information. It is often used to enhance the appeal of a product in the eyes of the audience. Infographics allow people to see a product’s benefits at a glance and understand its advantages over competitors.
Who Needs Infographics?
Online stores frequently use visual data presentation methods to showcase their products. This approach is especially relevant for sellers on marketplaces like Wildberries and Ozon.
Key Principles of Infographics
To make your product card stand out among competitors and attract consumer attention, consider the following principles of infographics: • Creativity. The design should be unique and eye-catching. • Conciseness. Present data in a way that immediately conveys the product’s qualities. • Data visualization. Graphical information is psychologically easier to process than plain text. • Accuracy. Provide only truthful information that you can verify. • Accessibility. Use language that is easy for consumers to understand. • Brevity. Avoid overloading your product card with information. Your goal is to highlight key advantages and generate interest. Before creating infographics, take high-quality photos of your product, preferably with the help of a professional photographer.
Elements of Infographics
Before starting your visualization process, examine competitor product cards to get an idea of what result you want to achieve. Key elements of infographics include: • Text. Choose a font and color that are easy to read. The text should be clearly visible and contrast well with the background. • Geometric shapes. These can help emphasize specific information. Select shapes that harmonize with the overall design. • Images. They can be added to demonstrate different ways to use the product.
In addition to these main elements, various graphic effects can be applied when creating infographics, such as background removal, adding transparency, and playing with light and shadow.
How to Create Infographics for a Product Card?
Creating high-quality design requires some experience and the ability to use graphic software. Here are three ways to create infographics: • Do it yourself. There are many paid and free online resources available. Some require registration, while others allow editing photos online. This method requires some knowledge, which can be acquired through webinars or online courses. • Hire an in-house designer. Keep in mind that you will have to pay their salary even when their services are not in demand. Additionally, you will need to cover insurance and tax contributions. • Hire a freelance specialist. If you regularly need infographics for product cards or don’t know where to start, it makes sense to find a freelancer who can do the job remotely and affordably. Freelance platforms are a great place to find skilled professionals.
Why Work with a Freelancer?
Hiring a professional freelancer has several advantages: • Time savings. You don’t have to spend time selecting graphic elements and learning design tools. • Cost savings. Freelancers are much more affordable than full-time employees. You also don’t have to pay government contributions on their behalf. • High-quality results. Freelancers value their reputation and aim to secure repeat clients, so they meet deadlines and follow employer requirements carefully. • Revision opportunities. If the final result doesn’t fully meet your expectations, you can request revisions to correct any issues. On instado.com, you can quickly and conveniently find an infographic specialist for product cards. The platform allows you to communicate with freelancers via chat or calls, and it offers a secure transaction mode that is free for clients.
