Who Needs Email Marketing and Why?
Automated email campaigns help businesses maintain communication with customers, which is crucial for any company. Emails can inform consumers about promotions and updates, invite them to collaborate, or provide valuable content that boosts interest in a product. Email marketing is highly convenient as it reduces time spent on customer outreach while enabling a personalized approach.
Advantages of Email Marketing Platforms
Email marketing services offer several key benefits:
• Pre-designed email templates – These can be customized to suit your needs. A well-structured and visually appealing email improves readability and engagement.
• A/B testing – You can create multiple versions of an email and send them to different customer segments. This helps determine which content resonates best with your audience.
• Sender authentication – Emails sent via professional platforms avoid spam filters and reliably reach recipients.
• Campaign analytics – You can track email open rates and customer actions, providing insights into the effectiveness of your messages and necessary adjustments.
Many email marketing services also offer advanced features like customer segmentation, surveys, SMS marketing, and free trial periods.
Top 5 Email Marketing Platforms in 2023
Numerous platforms facilitate mass email campaigns. Here are five of the most efficient options:
• Unisender – Servers are located in Russia, ensuring security for local users. The platform offers a variety of email templates for different business needs and allows users to upload their client database. A free subscription option is available.
• Mailganer – A powerful tool for email automation, Mailganer enables businesses to create email sequences that gradually introduce customers to their products. The platform offers multiple pricing plans, including a free option.
• Cheapsender – With an intuitive interface, this service is easy to use even for beginners. Users can test the platform for free and choose from several low-cost paid plans.
• MailoPost – Suitable for both beginners and experienced marketers, this service provides in-depth analytics to track audience engagement. It offers free and paid plans with different features tailored to business needs.
• Notisend – A Russian service that supports multiple communication channels, including emails, messenger apps, social media, push notifications, and SMS. It also includes a free version.
How to Run an Email Campaign?
Small businesses and entrepreneurs can use these email marketing platforms to conduct campaigns independently. However, if you lack the time or expertise to handle this task, consider the following solutions:
• Hiring an in-house specialist – This ensures continuous control over email campaigns but may be costly, as you will need to pay a salary and benefits regardless of workload.
• Outsourcing to a freelancer – A remote specialist can efficiently complete one-time or recurring email marketing tasks at an affordable rate. You can establish a long-term collaboration and adjust payment based on project scope.
Before launching a campaign, define your goals and expected outcomes. If you don’t require ongoing email management, hiring a freelancer can be a cost-effective solution.
Use the Instado.com freelance marketplace to find qualified professionals. The platform offers a secure payment system and access to freelancer reviews, ensuring you select a reliable expert who delivers quality results on time.
