Why a Website Audit is Necessary.
SEO audits should be conducted regularly as they help identify obstacles to website growth. An audit evaluates whether a website's content aligns with the requirements of popular search engines. The result is a clear understanding of the issues preventing the website from ranking higher in search results and recommendations for improving its visibility and popularity. A well-executed audit will reveal existing errors, allowing you to optimize your website and improve its ranking in search engines. For any company, a website is a source of clients and, consequently, sales. Therefore, it is crucial to understand how to analyze a website. However, a business owner or project manager may not always have the necessary knowledge and skills to perform this task. In such cases, hiring a specialist for the audit is the best solution.
How to Conduct a Proper SEO Audit.
What Should Be Analyzed?
There are five key areas to examine during an audit: · Technical SEO Audit – Identifies factors affecting the website’s ranking in search engines. · Usability Audit – Analyzes elements that enhance user experience. These factors are crucial as they impact conversion rates and search rankings. · External Factors Audit – Evaluates external elements influencing SEO, such as backlinks, company presence in online directories, maps, and other widely used resources. · Content Audit – Assesses the quality of content, its structure, formatting, and level of optimization, which play a key role in attracting potential customers. · Commercial Ranking Factors Audit – Especially important for companies selling products online. This includes product assortment, detailed descriptions, contact information, online consultation options, and other key aspects. How to Analyze a Website?
There are several approaches to conducting an audit:
· Self-Audit – Suitable for website owners with sufficient expertise to analyze all aspects and draw accurate conclusions. · Hiring a Marketing Specialist – A professional can complete this task quickly and efficiently. Where to Find a Specialist? Most companies do not have an in-house specialist for such tasks since hiring one for occasional audits is not cost-effective. In this case, there are three options: · Hiring an Agency – This option is expensive but guarantees high-quality results. · Finding a Freelancer via Job Boards or Classified Ads – Here, you can discuss all audit requirements with the specialist. Payment terms can also be negotiated to suit both parties. However, this method lacks guarantees of quality work, and the freelancer may not complete the task fully or even stop responding. There is also no assurance of a refund if the work does not meet expectations. · Choosing a Freelancer on a Freelance Marketplace – A more affordable option, but it requires careful selection. Before hiring a freelancer, review their skills, work experience, and client feedback. Most freelance marketplaces provide open access to this information, making the selection process more transparent and reliable.
A Quality Audit Ensures Popularity.
As we have established, every website needs a thorough audit from time to time to identify issues requiring resolution. This helps improve website visibility and attract more clients. The easiest and most cost-effective way to find an auditor is through a freelance marketplace. Freelancers value their reputation and possess the necessary expertise to conduct a high-quality audit. The instado.com marketplace offers many professionals specializing in this area. Here, you can easily find a specialist who meets your expectations. Secure payment transactions ensure your funds are protected. A convenient chat feature allows you to discuss your audit requirements and the freelancer's approach. You can also set a specific deadline for task completion. Additionally, you can arrange for phased work or focus on analyzing key aspects you consider most important. If needed, you can assign a test task to evaluate the freelancer’s competence before proceeding with a full audit. These advantages make hiring a freelance SEO specialist the most convenient and cost-effective option for companies.
